The New Zealand Warriors have announced Maxigesic®, a pain relief brand, as their new sponsor for the next two seasons.
The collaboration will see all five Warriors clubs wear the Maxigesic® on the front of their playing shorts in 2024 and 2025. This comprises teams from the NRL, NSW Cup, Jersey Flegg Cup, SG Ball Cup, and Harold Matthews Cup divisions.
Maxigesic® partners will also be included in the club’s ‘Big Hit of the Week’ social media highlight video at the end of each round.
“We’ve had a watershed season in 2023, but 2024 will be even bigger for us as we field an unprecedented five teams across various competitions,” One New Zealand Warriors general manager commercial and consumer business Glenn Critchley stated on the club’s website.
“Partnering with an innovative brand leader, such as Maxigesic®, is important. We are happy to have them on board.”
Hartley Atkinson, the inventor of Maxigesic®, also spoke about their huge cooperation with the Warriors.
Atkinson revealed that he is fully supportive of the team and hopes to see them win their first NRL trophy in the next two seasons while they are a sponsor.
“We’re very excited to have Maxigesic® partner with the One New Zealand Warriors family and form a perfect combination for the next two seasons,” said Hartley Atkinson, CEO of AFT Pharmaceuticals and the creator of Maxigesic®.
“We have a strong affection for the One New Zealand Warriors and their quest.
“After developing and launching Maxigesic® in New Zealand, we expanded into the Australian market and established Maxigesic® as the number one selling Paracetamol/Ibuprofen combination* on the other side of the Tasman, so we fully support the One New Zealand Warriors in achieving their own historic milestone of winning their first NRL title.
“By bringing Maxigesic® and the One New Zealand Warriors together, we’re confident that we Kiwis are going to fly, both at home and away, in the 2024 season.”
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