In an unexpected and groundbreaking move, a top motocross brand has signed a partnership deal with the Los Angeles Lakers till end of 2028
In an unexpected and groundbreaking move, a top motocross brand has signed a partnership deal with the Los Angeles Lakers, one of the most iconic franchises in NBA history. This unprecedented collaboration, announced today, will run through the end of 2025, blending the worlds of off-road racing and elite basketball in a way never seen before.
The motocross brand, which has become synonymous with speed, skill, and adrenaline, will now have its logo displayed prominently in Lakers’ arenas, on player jerseys, and across various team promotional materials. This deal marks the first time that a major motocross brand has aligned itself with an NBA team, and it reflects a wider trend of cross-sport partnerships that bring diverse audiences together.
“We’re excited to bring together two passionate fanbases—motocross enthusiasts and basketball supporters—and offer them something special,” said the Lakers’ managing partner, Rob Pelinka. “This partnership is not only a creative fusion of our sports but also an opportunity to expand the Lakers’ brand into new territories.”
The agreement, which spans multiple seasons, will see the motocross brand sponsor several Lakers events, including exclusive fan experiences, behind-the-scenes access, and special motocross-themed nights at games. The partnership is also expected to create synergy through content collaborations, with both teams offering joint media coverage. This might include a series of crossover events and promotional videos featuring Lakers stars showcasing motocross skills and vice versa.
Lakers star LeBron James expressed his excitement about the deal. “Motocross represents power, precision, and relentless drive—all qualities we value as Lakers. We’re always looking to push boundaries, both on and off the court. It’s going to be fun to work with the motocross world and see how our fans respond to this new and exciting partnership.”
The collaboration is poised to benefit both brands immensely. For the motocross company, the exposure within the high-profile Lakers’ ecosystem will dramatically increase its visibility, especially among sports fans who might not typically follow motocross. It opens the door to a broader demographic, potentially attracting new riders and fans to the sport, especially as the crossover content begins to take shape.
On the flip side, the Lakers stand to gain an additional layer of excitement and energy through motocross, a sport known for its thrilling action and intense physicality. The partnership is not only about branding but also reflects a deeper connection to a lifestyle that resonates with fans who are passionate about extreme sports and high-octane competition. It brings a unique edge to the Lakers’ already extensive range of collaborations with luxury brands, tech companies, and other sports industries.
As part of the deal, Lakers fans will be treated to exclusive motocross-related events during the season. Special meet-and-greet sessions with motocross stars will be organized, while the players themselves will also have the chance to experience the adrenaline of motocross riding.
While both motocross and basketball are distinct, they share an emphasis on skill, precision, and the ability to push one’s physical limits. This partnership could open doors for future cross-sport alliances, creating fresh content and unique fan experiences that merge the excitement of different athletic disciplines.
With this groundbreaking deal, the Los Angeles Lakers and the motocross brand are changing the game in sports marketing, offering a blend of innovation, excitement, and new fan engagement. As the partnership unfolds, it’s clear that both the Lakers and motocross are poised to redefine what’s possible in the world of sports collaboration.
