Tony Stewart Secures $15.5M Netflix Deal for Explosive Eldora Speedway Film.BuckleBuckle up, race fans—Netflix is about to kick dirt in your face, and you’ll love every second of it.
In a groundbreaking move that merges motorsports and storytelling, racing legend Tony Stewart has inked a $15.5 million deal with Netflix to produce an adrenaline-charged documentary film centered on the iconic Eldora Speedway. The streaming giant is betting big on the roaring engines, the mud-splattered fenders, and the grassroots spirit of dirt track racing—and Stewart is the perfect driver for this cinematic ride.
A Dirt-Fueled Legacy
Nestled in Rossburg, Ohio, Eldora Speedway has long been considered hallowed ground for dirt racing enthusiasts. Founded in 1954, the half-mile clay oval has seen everything from outlaw sprint cars to late models rip through its corners at blistering speeds. It’s where careers are launched, rivalries ignite, and fans flock to experience a form of racing that remains raw, authentic, and deeply American.
And since Tony Stewart took ownership in 2004, the track has only grown in prestige. Stewart, a NASCAR champion and longtime dirt track devotee, has poured his heart—and a considerable amount of his fortune—into preserving Eldora’s grit while elevating its national presence.
Now, he’s bringing that story to screens across the globe.
A Netflix Power Play
Titled Eldora: King of Clay (working title), the film is poised to be much more than a typical racing documentary. The project will blend never-before-seen archival footage, heart-pounding race sequences, and exclusive interviews with the drivers, mechanics, and fans who make Eldora a living, breathing beast of a racetrack.
According to insiders, the $15.5 million budget is one of the largest ever allocated for a motorsports-focused docu-film. Stewart, who is also serving as executive producer, promises an unflinching, high-octane narrative that captures the soul of the speedway.
“This isn’t just a story about cars turning left in the dirt,” Stewart said in a press statement. “It’s about passion. It’s about people. It’s about growing up in the grandstands, getting your hands dirty, and risking everything for a shot at glory.”
Grit, Glory, and Gasoline
What sets this film apart is its focus on the untold. Viewers will be taken behind the scenes into the world of late nights in the garage, the tense moments before a green flag, and the rivalries that have brewed for decades beneath helmets and within pit crews.
The filmmakers are also diving deep into the cultural roots of dirt racing—the family dynasties, the unsung heroes, and the evolution of the sport from small-town pastime to national spectacle. With Stewart’s personal archives and access to the track’s full history, fans can expect an authentic and emotionally charged ride.
Coming Soon
Though no official release date has been announced, production is already underway, with principal filming taking place during Eldora’s marquee events, including the Dirt Late Model Dream and Kings Royal. Netflix expects the film to drop in late 2025, just in time for awards season buzz.
Whether you’re a diehard dirt track devotee or a curious newcomer, Eldora: King of Clay is set to deliver an unfiltered look at one of America’s most beloved motorsports arenas.
From the mud to the screen, this is Eldora like you’ve never seen it.
Coming soon to Netflix.
