“PROUD TO WITH SUZUKI”: Ken Roczen Shocks Motocross World, Rejects Historic $275 Million Deal to Join Ducati — “My Loyalty Lies with Suzuki”
In a stunning turn of events that has left fans, industry insiders, and rival teams reeling, Ken Roczen has rejected a record-breaking $275 million deal from Ducati to remain with his longtime team, Suzuki. The German motocross superstar made the announcement earlier today in a heartfelt press conference, emphasizing that loyalty, legacy, and purpose meant more than dollar signs.
The deal, reportedly the largest ever proposed to a motocross rider, would have made Roczen the face of Ducati’s ambitious expansion into the Supercross and Pro Motocross arenas. Yet despite the staggering sum — including performance bonuses, ownership equity, and global ambassador perks — Roczen said the decision was clear.
“My loyalty lies with Suzuki,” Roczen declared. “They believed in me when others didn’t. We’ve built something real, and I’m not ready to walk away from that for any amount of money.”
The Blockbuster Offer That Shook the Industry
Sources close to Ducati’s racing division confirmed that negotiations had been underway for months, with the Italian manufacturer seeking a high-profile rider to launch its upcoming motocross program. Roczen was their #1 target, and the offer included a multi-year contract, cutting-edge factory support, and freedom to help develop the bike from the ground up.
Ducati, famous for its dominance in MotoGP and World Superbike, recently announced a dramatic expansion into off-road racing. The company has already partnered with elite engineers and former AMA stars to create a competitive MX platform set to debut in the 2026 season.
Many believed Roczen would make the jump, especially given his technical expertise and global fanbase. But instead, the 30-year-old made what many see as a bold and principled move.
“This isn’t just about racing — it’s about relationships. Suzuki gave me a second chance when most of the paddock had moved on. That loyalty sticks,” Roczen added.
Why Suzuki Still Matters to Roczen
Ken Roczen rejoined Suzuki in 2023, in what was initially considered a surprising decision. At the time, Suzuki’s motocross program was viewed by many as underfunded and technically behind the likes of Honda, Yamaha, and KTM.
But Roczen’s return to the RM-Z450 breathed new life into the brand. Not only did he secure podiums and victories, but his presence revived Suzuki’s relevance and elevated the team’s performance and visibility. His decision to stay is widely seen as a sign of unfinished business and deep respect.
“We’re not just chasing wins. We’re chasing something bigger,” said Chris Wheeler, Suzuki’s Team Manager. “Ken isn’t just a rider — he’s family.”
Fan and Rider Reactions Pour In
Within minutes of the announcement, social media exploded. “KEN STAYS YELLOW!” and “Loyalty Over Money” became trending hashtags as fans praised the decision.
“Respect to Roczen. Turning down $275 million? That’s heart over hype,” one fan posted on X.
Even rival riders expressed admiration. Eli Tomac wrote:
“Not many people would say no to that kind of offer. Massive respect to Ken for standing by his people.”
Industry analysts were equally surprised, noting that Roczen’s choice bucks modern trends in motorsports, where riders often chase the most lucrative contract regardless of brand history or team culture.
“It’s one of the most principled decisions we’ve seen in the modern motocross era,” said motorsport journalist Daniel Crowley. “He’s not just thinking short-term. He’s building a legacy.”
⚡ What’s Next for Roczen and Suzuki?
Roczen confirmed that he is fully committed to the upcoming 2025–2026 Supercross and Pro Motocross seasons with Suzuki. The team is reportedly working on refinements to the RM-Z platform and increased R&D investment, fueled by Roczen’s influence and fan engagement.
Rumors of a new Suzuki-exclusive video series, branded merchandise line, and a global training tour are also swirling — all intended to deepen the brand’s rider-first identity and leverage Roczen’s magnetic presence.
“We’re not done,” Roczen said. “The titles, the wins — they’re still out there. And we’re going to chase them. Together.”
A Historic Moment for Motocross
This is more than just a contract decision — it’s a defining moment in motocross culture. In an age where multi-million dollar offers often dictate athlete loyalty, Roczen has reminded the world that passion, integrity, and allegiance still matter.
In choosing to stay with Suzuki, Roczen hasn’t just turned down $275 million — he’s turned up the volume on what it means to be a true racer.
As the countdown to Anaheim 1 begins, one thing is certain: Ken Roczen won’t just be racing — he’ll be inspiring.
