In a move that is set to redefine the next phase of his illustrious career, dirt late model racing superstar Jonathan Davenport has announced a groundbreaking partnership with a new brand, signaling the start of an exciting new chapter in motorsports.
Davenport, known to fans as “Superman” for his dominance on the dirt track and three-time winner of the prestigious Lucas Oil Late Model Dirt Series Championship, has officially teamed up with Apex Performance Motors, a rising brand in high-performance automotive engineering. The collaboration promises not only a refreshed look but also a renewed focus on innovation and competition.
“This is more than just a sponsorship — it’s a partnership that reflects where I am in my career and where I want to go,” Davenport said during a press conference held at the Charlotte Motor Speedway. “Apex Performance shares my drive for excellence, and together we’re going to push boundaries on and off the track.”
The announcement comes after months of speculation regarding Davenport’s next steps following the conclusion of a long-standing relationship with his previous team and brand affiliates. While the racer has continued to dominate the dirt scene with consistency and grit, fans and industry insiders alike sensed a change was on the horizon.
That change has now arrived — and it’s poised to make waves.
Apex Performance Motors, known for its cutting-edge components and focus on sustainability in racing, will provide Davenport with a custom-built car and full technical support for the upcoming season. Sources close to the development suggest this partnership includes the creation of a signature vehicle line featuring Davenport’s input on design and performance, potentially launching later this year.
“We’re thrilled to work with someone of Jonathan’s caliber,” said Elise Montgomery, CEO of Apex Performance. “His vision, discipline, and authenticity align perfectly with our brand. We’re not just backing a driver — we’re building a future together.”
In addition to their on-track collaboration, Davenport and Apex Performance are rumored to be exploring media and fan engagement ventures, including a behind-the-scenes docuseries and interactive fan experiences during key racing weekends.
For Davenport, the move also represents a chance to evolve his legacy. At 41, with dozens of major titles under his belt, he remains one of the most influential figures in dirt racing. But as he made clear in Charlotte, he’s not interested in slowing down.
“People ask if I’m thinking about retirement. The answer is no — I’m thinking about winning in new ways,” Davenport said. “I’ve still got plenty of fight left in me, and with Apex behind me, I’m more motivated than ever.”
Fans can expect to see Davenport’s debut with Apex Performance during the upcoming Show-Me 100 at Lucas Oil Speedway, where anticipation is already building. His new car, livery, and team will be unveiled in full later this week.
As the dirt racing world watches closely, one thing is certain: Jonathan Davenport isn’t just continuing his journey — he’s reinventing it.
Would you like this in a press release format or need a version suitable for social media too?
